The Thai Chamber of Commerce, in collaboration with the BOI and NSTDA, is organizing a major seminar to elevate Thai entrepreneurs toward becoming a “Smart & Sustainable Industry.”

The Thai Chamber of Commerce, in collaboration with the BOI and NSTDA, organizes a major seminar to elevate Thai entrepreneurs toward “Smart & Sustainable Industry.”

The Thai Chamber of Commerce is driving the Thai industrial sector toward a sustainable digital era. The Investment Support Committee, in collaboration with the Robotics and AI Committee, organized a seminar titled "Special Measures for Industrial Upgrading (Smart & Sustainable Industry)" on May 20, 2026. The event took place at the Activity Hall, Banjerd Cholvijarn Building, Thai Chamber of Commerce, and was also broadcast via Zoom.

The seminar was held in a hybrid format to foster knowledge and understanding among Thai entrepreneurs regarding investment promotion directions, IoT technology, and preparations for applying for investment incentives under the new measures. Mr. Saroch Chayawiwatkul, Vice Chairman and Chairman of the Investment Support Committee, delivered the welcome address and opened the event, which was attended by a large number of national experts and representatives from both the public and private sectors.

In-depth Look at Technology Trends and Essential Government Measures
The event featured a wealth of valuable content designed to assist businesses in adapting to change, including :

Automation & AI: World-Changing Trends : Assoc. Prof. Dr. Chit Laowattana, Chairman of the Robotics and AI Committee, presented an overview of the importance of automation and artificial intelligence (AI)—knowledge essential for Thai entrepreneurs to keep pace with global trends.
In-depth Look at Industrial Upgrading Support Measures : Featuring Mr. Ittichot Damrongraktham... The Director of the BOI’s Strategy and Planning Division and Dr. Raveepat Phudphong, Director of the Industry 4.0 Support Platform Group at NSTDA, joined the discussion to address key topics. These included BOI investment incentives, readiness assessment tools such as the Thailand 4.0 Index, and effective preparation steps for applying for investment promotion. The session was moderated by Mr. Komkrit Nakalak, Vice Chairman of the Investment Support Committee.

"Success Cases" Discussion: Lessons Learned from Real-World Entrepreneurs
A highlight of the event was the sharing of firsthand experiences by business representatives who successfully transitioned to automation, robotics, digital technologies, and Industry 4.0. Panelists included representatives from leading organizations, such as :

Mr. Kraisak Teerachotmongkol, Managing Director of TRR Food Product Co., Ltd.
Thanakorn Vegetable Oil Product Co., Ltd.

The panelists shared the business pain points experienced prior to transformation, the necessary preparations - spanning investment planning and technology - and the tangible results achieved following the support received. These outcomes included reduced costs, enhanced production efficiency, and concrete opportunities for sustainable growth, serving as a guide and inspiration for other interested entrepreneurs.

At the conclusion of the seminar, Mr. Saroch Chayawiwatkul, representing the Thai Chamber of Commerce, presented tokens of appreciation to Mr. Kraisak Teerachotmongkol and all the speakers, thanking them for dedicating their time to share such valuable insights.

The Thai Chamber of Commerce strongly hopes that this special initiative to upgrade the industry - focusing on "Smart & Sustainable Industry" Will serve as a key driver in enhancing the competitiveness of the Thai business sector, enabling it to achieve stable and sustainable growth on the global stage.

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